Resources

WHITEPAPERS


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WHITEPAPERS

Marketing to Caregivers

It is estimated that about 20% of the American population provides care for an aging parent, spouse, aunt, uncle, friend or other loved one. Learn more about this group and how to better reach them in meaningful ways.
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WHITEPAPERS

The Medicare Landscape

The 2018 MA market is comprised of national health plans, Blue Cross Blue Shield organizations, prominent regional health plans and specialized Medicare companies. Seven new insurers will enter the MA market in 2018, including start-ups as well as insurers that will offer Special Needs Plans.
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WHITEPAPERS

What Moves Today’s Age-Ins

Those turning 65 and aging in to Medicare make up one of the largest sectors of consumers and, therefore, have captured the attention of marketers. Unlike their parents, who wanted to relax during retirement, today’s age-ins want to get out and do all the things they’ve always dreamed of doing.
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WHITEPAPERS

Whitepaper: Medicare for Veterans

Baby Boomers are aging into Medicare at a rate of 10,000 per day, and many of them are veterans. To obtain the appropriate level of care, they may need a specialized combination of the Veterans Affairs (VA) health benefits they have earned plus the flexibility offered by Medicare.
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WHITEPAPERS

Whitepaper: Understanding the Culture of Hispanic Seniors

Hispanic seniors are one of the fastest-growing population groups in the U.S., and hundreds of thousands are aging-in to Medicare every year. This report explores insights around demographics, role of the family, trust in the healthcare system, and the unique challenges this population faces.
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WHITEPAPERS

Whitepaper: The Baby Boomers Age-In

Did you know the generation that sang “I hope I die before I get old” is actually expected to live 15 years longer than people who reached age 70 in 1965? Learn other interesting facts about Boomers that will support your communications with this growing audience.
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WHITEPAPERS

Whitepaper: Engaging with those who are Dual-Eligible for both Medicare and Medicaid

People who qualify for both Medicare and Medicaid are generally over the age of 65 and have low incomes, and are referred to as “dual-eligible”. Read more about who is eligible for DSNP plans, this audience’s communication preferences, the importance of health and insurance to this group, why they switch, and building partnerships to create loyalty.
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