It is estimated that about 20% of the American population provides care for an aging parent, spouse, aunt, uncle, friend or other loved one. Learn more about this group and how to better reach them in meaningful ways.


The 2018 MA market is comprised of national health plans, Blue Cross Blue Shield organizations, prominent regional health plans and specialized Medicare companies. Seven new insurers will enter the MA market in 2018, including start-ups as well as insurers that will offer Special Needs Plans.4 With MA enrollment reaching an all-time high,2 premiums for 2018 are expected to decrease by about 6% from last year. Members have more options and greater variety in their Medicare coverage choices.


Those turning 65 and aging in to Medicare make up one of the largest sectors of consumers and, therefore, have captured the attention of marketers. Unlike their parents, who wanted to relax during retirement, today’s age-ins want to get out and do all the things they’ve always dreamed of doing. They’re more active and health-conscious than their own parents were, and medical technology makes it possible for them to live healthier and longer. This indicates that they will likely need insurance for a longer period of time and will seek out plans that suit their needs. Learn more about how this group shops and buys and what moves them to make decisions. 


Baby Boomers are aging into Medicare at a rate of 10,000 per day, and many of them are veterans. To obtain the appropriate level of care, they may need a specialized combination of the Veterans Affairs (VA) health benefits they have earned plus the flexibility offered by Medicare. The VA encourages veterans to enroll both in Medicare Part A and Part B. Learn more about balancing Veteran Affairs health benefits and Medicare for veterans to better facilitate communication with this audience. In this Whitepaper, we will explore the psyche of the Age-In Boomer, the importance of Medicare for veterans, what’s important to them, and the role of healthcare and insurance in their lives. 


Hispanic seniors are one of the fastest-growing population groups in the U.S., and hundreds of thousands are aging-in to Medicare every year. This report explores insights around demographics, role of the family, trust in the healthcare system, and the unique challenges this population faces. By 2020, Hispanic seniors are expected to make up nine percent of the U.S. population 65 and older. They differ from their Caucasian counterparts in several ways. More than 60 percent have fewer than eight years of formal education, compared to 10 percent of Caucasians, and they are less likely to have health insurance.